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[caption id="attachment_2870" align="alignleft" width="364"]Toile de Jouy In 1785 Christophe-Philippe Oberkampf invented the first machine for printing wallpaper, later printing on cotton fabric at his factory in Jouy-en-Josas, hence the prints were known as Toile de Jouy[/caption]

The term 'Toile de Jouy' (meaning, "cloth from Jouy") refers to the printed cotton produced by the Oberkampf textile manufactory at Jouy en Josas in Normandy from 1760 to 1843. It is most often associated with a Rococo pattern of Shepherds and shepherdesses encircled with floral garlands, usually in blue or pink, on a white background. The term is generic and encompasses a wide range of designs from Neoclassical to more generalized floral patterns.

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css=".vc_custom_1601061701764{padding-right: 15px !important;}" z_index=""][vc_column css=".vc_custom_1601056653257{padding-right: 15px !important;}" offset="vc_col-xs-12"][vc_column_text]Muslin- The word ‘Muslin’ is believed to derive from Marco Polo’s description of the cotton trade in Mosul, Iraq. Another view is that of fashion historian Susan Greene, who wrote that the name arose in the 18th century from mousse, the French word for “foam.” The word is most likely derived from the port of Machilipatnam, called Masulipatnam earlier, from where muslin was exported to South Asia, the Roman Empire, Ethiopia, and Egypt, where it was famously used to wrap mummies.  It was often traded for ivory and rhinoceros horn by Greek and Arab merchants. 

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css=".vc_custom_1600923185761{padding-right: 15px !important;}" z_index=""][vc_column offset="vc_col-xs-12"][vc_column_text]Madras Checks: My all-time favorite, and always in fashion, Madras checks stem from a humble origin with fascinating and quirky twists and turns in their journey.

The Origin of Madras Checks Fabric

Around the 12th century, Madras Checks was a piece of handloom clothing for India's peasant class in the village called Madraspatnam (Madras now Chennai). The local weavers would extract the soft fibers from the "tip-skin" of native trees to weave 36" wide square handkerchiefs, which were then block printed with bright colored check patterns.  They were worn as a garment similar to a sarong wrapped around the waist and extending to the ankles, called a lungi.

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Chikankari Embroidery, A Lucknawi Tradition.

As I turned the pages of Paola Manfredi’s pioneering book on the past and present of Chikankari Embroidery, one of the most luxurious and evergreen traditional embroideries from the Indian Subcontinent,  I feel proud of the culture that has patronized the excellent details and flair for this artistry. Nonetheless, the attention to detail is so nuanced( whether it is a small-cap or a full bodice) that I believe it will be an injustice to the research and images shared in the book if one attempts to discern everything in one read.

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The Story of Indian Kalamkari : Imagine a textile that is traditionally hand-painted with a bamboo pen, has a history which goes back 3000 years, and was partly instrumental in India losing her independence. That is Kalamkari, with its Persian root ‘Ghalam’ or pen, and ‘Kari’ or craftsmanship.

Kalamkari in its current form, where resist dyed fabrics are hand painted, is believed to have originated in the 8th century AD, though painted fabrics have been discovered in the Indus Valley Civilisation. This was a time when religious traditions and tales from Hindu mythology were handed down orally by itinerant minstrels, similar to traditions in Europe. Kalamkaris with depictions of tales from Hindu mythology, were a visual aid to these minstrels. In a sense, their purpose was similar to the stained glass of churches in Europe.

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The Story of the Kashmir Shawl

 I have a very early memory of a mouse-coloured shawl my mother had which could go through a large man’s ring. I loved doing this so much the shawl was damaged, much to my mother’s dismay. I know today that this was the shahtoosh, made from the hair of the Chiru antelope, now rightly banned because the Chiru is endangered.

Fortunately, all other Kashmir shawls have more benign origins and we can continue reading about them, marvel at their workmanship, and snuggle into their luxurious warmth if we are lucky enough to own one. In India, shawls are often treated as part of a coming of age ceremony, so a girl getting married might get her first shawl as a present from her parents

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css=".vc_custom_1590199058732{padding-right: 20px !important;}" z_index=""][vc_column offset="vc_col-xs-12"][vc_single_image image="2023" img_size="full" add_caption="yes" qode_css_animation=""][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css=".vc_custom_1590199066242{padding-right: 20px !important;}" z_index=""][vc_column offset="vc_col-xs-12"][vc_column_text]Khadi or Khaddar- How is Khadi philosophy applicable todayMy husband and I transition our day into relaxation and nostalgia by binge watching motion series adaptation of R. K. Narayan’s book  ‘Malgudi days’ .  Short stories from a small village exuding the zeitgeist of pre-independence India- reminiscent of my grandmother’s beautiful stories. In one particular episode of Malgudi days, the whole village organizes a bonfire to burn their ‘English’ clothes.. The story belongs to a time when Indian's were encouraged to keep only ‘khadi’ or ‘khaddar’ clothes with them. It gives the audience a glimpse of the boycott movement that was adopted to fight against the imperial rule.

'Khadi’ , a  material embodiment of an ideal'

In the current situation, we are witnessing the collapse of long distant supply chains and brutal financial realities. It is time that countries adopted self reliance and economic self sufficiency that was advocated by  M.K Gandhi for India. Gandhi used humble Khadi as his weapon for inspiring a revolution.

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css=".vc_custom_1590196772145{padding-right: 30px !important;}" z_index=""][vc_column offset="vc_col-xs-12"][vc_single_image image="1980" img_size="full" qode_css_animation=""][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css=".vc_custom_1590196738974{padding-right: 20px !important;}" z_index=""][vc_column offset="vc_col-xs-12"][vc_column_text]Kalamkari: The ancient art of Hand Painting the Fabric with Thilak Reddy. Thilak Reddy was introduced to us for the first time at the Santa Fe Folk Art Market, In spite of all of his talent and achievements, he is one of the most humble and hardworking people we have ever met. Thilak, 32, practices the art of hand printing the fabrics using a bamboo pen and natural dyes to achieve intricate designs. He lives with his sister and mother in Srikalahasti, that has an indelible history of India’s painted and printed cotton trade with the world. Read here.He is a second generation Kalamkari artist after his father. Thilak started practicing this craft at a very young age and has now been working for over 20 years. After graduation, he lost his father. He had no option but to take over all his father’s projects to help put food on the table.

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Bagh Printing: Traditional Block Printing Technique from Madhya Pradesh

Block printing dates back to over 2000 years ago, during Buddha’s time. The trade of printed textiles from India flourished during the medieval age and 12th century. While the Coromandel Coast boasted of Kalamkari, the states of Gujarat and Rajasthan were built on block printed textiles. These soft intricate textiles, mostly naturally dyed, built a textile tradition that is still relevant today.

My tryst with block prints began with my mother. Seeing her wear indigo prints is what I grew up with. She wore exclusively cotton, a perfect textile for the Indian climate. The madder, indigo and mustard color of these calico textiles kept the body cool and soul happy.

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css=".vc_custom_1587020762781{border-right-width: 1px !important;padding-right: 30px !important;border-right-color: #000000 !important;border-right-style: solid !important;}" z_index=""][vc_column width="1/2" css=".vc_custom_1586996033135{padding-top: 5px !important;}" offset="vc_col-xs-6"][vc_single_image image="1259" img_size="large" add_caption="yes" qode_css_animation=""][/vc_column][vc_column width="1/2" offset="vc_col-xs-6"][vc_column_text]TRADITIONAL HAND EMBROIDERY ARTISAN
Gulzar Ansari working at his home atelier in Delhi
[/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css=".vc_custom_1587020671675{border-right-width: 1px !important;padding-right: 30px !important;padding-left: 10px !important;border-right-color: #000000 !important;border-right-style: solid !important;}" z_index=""][vc_column offset="vc_col-xs-12"][vc_separator type="normal"][vc_column_text]The opportunities to work with highly skilled artisans has always made us appreciate an idea's elusive – soulful journey to a finished product. The artisans are experienced in their crafts and are also opinionated about design. We share viewpoints, laughter, and sometimes disagreements while trying to achieve a similar outcome. Marasim works with Master embroider Gulzar out of his own creative space. Thus, with time, Gulzar's workplace has become our second home, and every detail about him and how he works has become an everlasting memory. The way he uses his stained but gorgeous old teapots and always sits and works by the window sill that is always half covered with an old embroidered mesh and how we make small conversations about our families, past, hopes, and our future. These relationships are the foundation of Marasim. Our collected glints of pure gold. In these unprecedented times, we are opening up our box of stories with the hope that they will inspire some hope and smiles. Gulzaar Ansari.

MEET GULZAAR ANSARI 

Meet Mohd. Gulzar Ansaari an unsung hero of fashion. Gulzar is based in New Delhi, India. Having been born and brought up in Delhi, he is a true 'Delhiite.' He lives there with his siblings, wife, and kids. They are a huge family and a very talented one too. Gulzar and his family have been practicing Aari and Zardozi embroideries at their home atelier for nearly 22 years. He vividly remembers his grandfather practicing these embroideries and fondly shares the memories of his mother spending hours on the hand embroidery frame. In his own words, "All of us, brothers and sisters, grew up playing around these frames and embroideries."TRADITIONAL HAND EMBROIDERY ARTISAN
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