[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css=".vc_custom_1590210927718{padding-right: 20px !important;}" z_index=""][vc_column offset="vc_col-xs-12"][vc_single_image image="2038" img_size="full" qode_css_animation=""][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css=".vc_custom_1590210950305{padding-right: 20px !important;}" z_index=""][vc_column offset="vc_col-xs-12"][vc_column_text]

Maharani Gayatri Devi

“She dedicated her life to creating a subtle, but implicative, change in society, particularly with her continuous efforts for the empowerment of Indian women from the confines of the veil”  -Devraaj Singh of Jaipur, Grandson of Gaytri Devi. 

India became a democracy almost 70 years ago. Prior to that, the Indian subcontinent, was divided into princely states, lead by their rulers. The rulers bore various titles as Nawabs, Sultans, Rajas or Maharajas. The sartorial styles of these Kings and Queens, had a huge impact on the fashion trends of the subjects of their kingdom or even on the people of the whole country.

At the time of the British withdrawal, 565 princely states were officially recognized in the Indian subcontinent. Some of the descendants of the ruling families continue to have an influential role in the local administration or in national politics. They are venerated with titles such as kings and queens by the people of the country.

Maharani Gayatri Devi, born on 23 rd of May 1919, lived a glorious and fulfilling life
till July of 2009. She became the third Maharani of Jaipur after she got married to His Royal Highness Maharaja Sawai Man Singh.

Maharani Gayatri Devi, bestowed with the title of Rajmata of Jaipur was an epitome of style and grace and exuded an effortless, serene and royal aura around her. Her pristine beauty backed by a powerfully assertive and strong personality made her a major style icon and influencer of her times in India and around the world. She carried herself with ease and comfort and her unique sartorial choices have inspired fashion across decades. Her life was a Princess’s story albeit with its own share of upheavals. 

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css=".vc_custom_1590199058732{padding-right: 20px !important;}" z_index=""][vc_column offset="vc_col-xs-12"][vc_single_image image="2023" img_size="full" add_caption="yes" qode_css_animation=""][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css=".vc_custom_1590199066242{padding-right: 20px !important;}" z_index=""][vc_column offset="vc_col-xs-12"][vc_column_text]Khadi or Khaddar- How is Khadi philosophy applicable todayMy husband and I transition our day into relaxation and nostalgia by binge watching motion series adaptation of R. K. Narayan’s book  ‘Malgudi days’ .  Short stories from a small village exuding the zeitgeist of pre-independence India- reminiscent of my grandmother’s beautiful stories. In one particular episode of Malgudi days, the whole village organizes a bonfire to burn their ‘English’ clothes.. The story belongs to a time when Indian's were encouraged to keep only ‘khadi’ or ‘khaddar’ clothes with them. It gives the audience a glimpse of the boycott movement that was adopted to fight against the imperial rule.

'Khadi’ , a  material embodiment of an ideal'

In the current situation, we are witnessing the collapse of long distant supply chains and brutal financial realities. It is time that countries adopted self reliance and economic self sufficiency that was advocated by  M.K Gandhi for India. Gandhi used humble Khadi as his weapon for inspiring a revolution.

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css=".vc_custom_1590196772145{padding-right: 30px !important;}" z_index=""][vc_column offset="vc_col-xs-12"][vc_single_image image="1980" img_size="full" qode_css_animation=""][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css=".vc_custom_1590196738974{padding-right: 20px !important;}" z_index=""][vc_column offset="vc_col-xs-12"][vc_column_text]Kalamkari: The ancient art of Hand Painting the Fabric with Thilak Reddy. Thilak Reddy was introduced to us for the first time at the Santa Fe Folk Art Market, In spite of all of his talent and achievements, he is one of the most humble and hardworking people we have ever met. Thilak, 32, practices the art of hand printing the fabrics using a bamboo pen and natural dyes to achieve intricate designs. He lives with his sister and mother in Srikalahasti, that has an indelible history of India’s painted and printed cotton trade with the world. Read here.He is a second generation Kalamkari artist after his father. Thilak started practicing this craft at a very young age and has now been working for over 20 years. After graduation, he lost his father. He had no option but to take over all his father’s projects to help put food on the table.

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Bagh Printing: Traditional Block Printing Technique from Madhya Pradesh

Block printing dates back to over 2000 years ago, during Buddha’s time. The trade of printed textiles from India flourished during the medieval age and 12th century. While the Coromandel Coast boasted of Kalamkari, the states of Gujarat and Rajasthan were built on block printed textiles. These soft intricate textiles, mostly naturally dyed, built a textile tradition that is still relevant today.

My tryst with block prints began with my mother. Seeing her wear indigo prints is what I grew up with. She wore exclusively cotton, a perfect textile for the Indian climate. The madder, indigo and mustard color of these calico textiles kept the body cool and soul happy.

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column width="1/2"][vc_single_image image="1933" img_size="large" qode_css_animation=""][/vc_column][vc_column width="1/2"][vc_single_image image="1953" img_size="large" qode_css_animation=""][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css=".vc_custom_1589245353205{padding-right: 20px !important;}" z_index=""][vc_column offset="vc_col-xs-12"][vc_column_text]Sustainable Cotton. In 2012, when I was doing my research on traditional wisdom of food in India. I learnt about the scholar and environmental activist Vandana Shiva. I appreciate the knowledge she shared on biodiversity conservation, organic farming, the rights of farmers, and the process of seed saving. It is a good sign that the food environmentalists have started to understand the harm the food ‘industry’ has done to the soil by replacing the traditional wisdom of nurturing and growing food on farms with the modern invention of  lab made, chemically manipulated foods and agricultural practices.The fashion industry should also adopt the concept of returning to “Earth Citizenship” and becoming a part of the Earth’s life cycles. The issue is that the fashion industry, with its long supply chains and numerous processes between idea generation and product development, lacks the time to develop an understanding of something as ancient and essential as cotton farming methods. The fashion industry generally places price above practices when it comes to most steps in the product development process.

COTTON- A CASH CROP

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css=".vc_custom_1587107079446{border-right-width: 1px !important;padding-right: 30px !important;border-right-color: #000000 !important;border-right-style: solid !important;}" z_index=""][vc_column width="1/2" offset="vc_col-xs-6"][vc_single_image image="1723" img_size="large" qode_css_animation=""][/vc_column][vc_column width="1/2" offset="vc_col-xs-6"][vc_column_text]printed-and-painted-cottons
Image Source:  Indian Textiles for the West by Rosemary Crill
[/vc_column_text][/vc_column][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css=".vc_custom_1587107094247{border-right-width: 1px !important;padding-right: 30px !important;border-right-color: #000000 !important;border-right-style: solid !important;}" z_index=""][vc_column offset="vc_col-xs-12"][vc_separator type="normal"][vc_column_text]Printed and Painted Cottons. "The world would be a drab place without India. Our blue jeans and printed T-shirts trace much of their lineage back to the ingenuity of India’s cotton printers and dyers," says Sarah Fee, Royal Ontario Museum Senior Curator of Eastern Hemisphere Fashion and Textiles.   Until 520 years ago, the  Europeans had known only linen and silk as compared to at least 5,000 years ago when Indian farmers had already started domesticating a species of tall tree cotton. And Indian weavers had already started weaving soft, washable, lightweight cotton that held colors well.

The start of Painted and Printed Cotton trade with Europe

By the time, the first European ships arrived in India in the 1500s. The Indian artisans’ had already for thousands of  years combined skills in weaving, painting, printing, dyeing, bleaching, and glazing cotton to embellish their superior fabrics for thousands of  years. Nonetheless, after the European ships returned from India with the first few samples of the lightweight, washable, gaily colored and patterned cottons, they became a fashion sensation! These cottons were a starting point for the start of the textile trade between India and West.printed-and-painted-cottons/  It is a point of wonder that ancient Indian artisans came to master and dominate the art of making colors and mordants with the use of humble natural ingredients like rusty nails, and plant parts—such as roots, seeds, and powdered leaves. The durability and vibrancy of which can be justified by looking at the thousands of years old specimens of larger than life hand painted or printed Indian cottons displayed at the best museums around the world. 

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css=".vc_custom_1587086237872{border-right-width: 1px !important;padding-right: 30px !important;border-right-color: #000000 !important;border-right-style: solid !important;}" z_index=""][vc_column offset="vc_col-xs-12"][vc_single_image image="1718" img_size="1000x800" qode_css_animation=""][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css=".vc_custom_1587086258338{border-right-width: 1px !important;padding-right: 30px !important;border-right-color: #000000 !important;border-right-style: solid !important;}" z_index=""][vc_column offset="vc_col-xs-12"][vc_separator type="normal"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css=".vc_custom_1587676433480{border-right-width: 1px !important;padding-right: 30px !important;padding-left: 20px !important;border-right-color: #000000 !important;border-right-style: solid !important;}" z_index=""][vc_column offset="vc_col-xs-12"][vc_column_text]Working with the Craft Communities at the Grassroots LevelMarasim was founded on the principle of  “Enabling collaborations between the designers and the grassroots craft communities to utilize the traditional craft techniques as a medium of design innovation for luxury. And to help with the longevity of traditional crafts while providing for the livelihood of grassroots artisan communities’’  Over the past 6 years of our operations, the most commonly asked question to us is- What is Grassroots? Is it a place? A rural place? Or is it people? People with limited means? Or is it people with limited means living in rural places? In this article we will explore who we call our Grassroots community and how we collaborate/work with them while taking care of their well being once they become a part of our craft supply chain.The following points describe what Grassroots means to Marasim

1)  Migration of craft workers to the cities with lucrative opportunities.

The cost of living in these cities is high. Therefore, these cities do not guarantee,  a dignified standard of living in return for artisan’s skill, hard work and sacrifices.

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css=".vc_custom_1587020762781{border-right-width: 1px !important;padding-right: 30px !important;border-right-color: #000000 !important;border-right-style: solid !important;}" z_index=""][vc_column width="1/2" css=".vc_custom_1586996033135{padding-top: 5px !important;}" offset="vc_col-xs-6"][vc_single_image image="1259" img_size="large" add_caption="yes" qode_css_animation=""][/vc_column][vc_column width="1/2" offset="vc_col-xs-6"][vc_column_text]TRADITIONAL HAND EMBROIDERY ARTISAN
Gulzar Ansari working at his home atelier in Delhi
[/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css=".vc_custom_1587020671675{border-right-width: 1px !important;padding-right: 30px !important;padding-left: 10px !important;border-right-color: #000000 !important;border-right-style: solid !important;}" z_index=""][vc_column offset="vc_col-xs-12"][vc_separator type="normal"][vc_column_text]The opportunities to work with highly skilled artisans has always made us appreciate an idea's elusive – soulful journey to a finished product. The artisans are experienced in their crafts and are also opinionated about design. We share viewpoints, laughter, and sometimes disagreements while trying to achieve a similar outcome. Marasim works with Master embroider Gulzar out of his own creative space. Thus, with time, Gulzar's workplace has become our second home, and every detail about him and how he works has become an everlasting memory. The way he uses his stained but gorgeous old teapots and always sits and works by the window sill that is always half covered with an old embroidered mesh and how we make small conversations about our families, past, hopes, and our future. These relationships are the foundation of Marasim. Our collected glints of pure gold. In these unprecedented times, we are opening up our box of stories with the hope that they will inspire some hope and smiles. Gulzaar Ansari.

MEET GULZAAR ANSARI 

Meet Mohd. Gulzar Ansaari an unsung hero of fashion. Gulzar is based in New Delhi, India. Having been born and brought up in Delhi, he is a true 'Delhiite.' He lives there with his siblings, wife, and kids. They are a huge family and a very talented one too. Gulzar and his family have been practicing Aari and Zardozi embroideries at their home atelier for nearly 22 years. He vividly remembers his grandfather practicing these embroideries and fondly shares the memories of his mother spending hours on the hand embroidery frame. In his own words, "All of us, brothers and sisters, grew up playing around these frames and embroideries."TRADITIONAL HAND EMBROIDERY ARTISAN

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Traditional Chikankari Embroidery at a NYC based companyImage Source: Poala Manfredi's book on Chikankari
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CHIKANKARI EMBROIDERY HISTORY 

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Traditional Chikankari Embroidery at a NYC based company. The historical city of Lucknow with its detailed architecture is synonymous with Chikankari embroidery. In 1775, Lucknow had become the capital of the city of Oudh. It at once began to attract craftsmen, artists and musicians, who were patronized by the Mughal court.Mughal Court

The stitches of  white on white patterns such as paisleys and florals adorn the surface of the fabric . The use of untwisted cotton or silk threads was common. Some stitches start from the front of the fabric, others from the back. There are six basic stitches, which form a large repertoire of stitches as a combination of each other for embossing flowers and leaves.

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