Zardozi Embroidery: There is something about embroidery that has held the world in thrall in all of recorded history. Is it the human urge to beautify and improve? Is it a stress buster? Whatever the reasons, India probably stands at the forefront of the world in terms of both the variety and the complexity of its embroidery traditions. Many of the embroideries found on garments on the international catwalks are developed in India, though this may not be known or acknowledged.