book Victoria & Albert Pattern: Spitalfields Silks

Image Courtesy Victoria and Alber Musuem London

I will start teaching my first course on ‘Collaborative Design with Artisans’ as an Adjunct Professor at FIT from the coming Saturday. This new opportunity encouraged me to read about handmade textiles from a global perspective. I read some exciting books from the V&A Museum’s Textile and Fashion collections. It is a very enriching experience to learn from other cultures. This reading and research have helped us enhance our design approach and library at Marasim. As I am hopeful, it will also help further the knowledge of my soon to be students.


Printed and Painted Cottons


Image Source:  Indian Textiles for the West by Rosemary Crill
Printed and Painted Cottons. “The world would be a drab place without India. Our blue jeans and printed T-shirts trace much of their lineage back to the ingenuity of India’s cotton printers and dyers,” says Sarah Fee, Royal Ontario Museum Senior Curator of Eastern Hemisphere Fashion and Textiles.  

Until 520 years ago, the  Europeans had known only linen and silk as compared to at least 5,000 years ago when Indian farmers had already started domesticating a species of tall tree cotton. And Indian weavers had already started weaving soft, washable, lightweight cotton that held colors well.

The start of Painted and Printed Cotton trade with Europe

By the time, the first European ships arrived in India in the 1500s. The Indian artisans’ had already for thousands of  years combined skills in weaving, painting, printing, dyeing, bleaching, and glazing cotton to embellish their superior fabrics for thousands of  years. Nonetheless, after the European ships returned from India with the first few samples of the lightweight, washable, gaily colored and patterned cottons, they became a fashion sensation! These cottons were a starting point for the start of the textile trade between India and West.



It is a point of wonder that ancient Indian artisans came to master and dominate the art of making colors and mordants with the use of humble natural ingredients like rusty nails, and plant parts—such as roots, seeds, and powdered leaves. The durability and vibrancy of which can be justified by looking at the thousands of years old specimens of larger than life hand painted or printed Indian cottons displayed at the best museums around the world. 


Traditional Hand Embroidery Artisan


Gulzar Ansari working at his home atelier in Delhi
Hand Embroidery.

 The opportunity to work with high skilled artisans has always made us appreciate the very elusive – soulful details of the journey of a design from an artwork to a ready material. The artisans are skilled in their crafts and rightly so, they are also opinionated about design. Together we share viewpoints, laughter and sometimes disagreements, all while trying to achieve the desired outcome

We work with artisans out of their own creative spaces – thus with time, their workplace literally becomes our place of work too and soon every detail about them and their workplace become an everlasting memory. The way they still use their stained but gorgeous old tea pots and always sit and work by the window sill that is half covered with an old embroidered mesh. The way we make small conversations about our families, about our past, our hopes, and our future. These relationships are the foundation of Marasim. Our collected glints of pure gold. In these unprecedented times, we are opening up our box of stories with a hope that they will inspire some hopes and smiles. 

Gulzaar Anssari 

Meet Mohd. Gulzar Ansaari, 40 years old, an unsung hero of fashion. 

Gulzar is based in Delhi. Having been born and brought up in Delhi, he is a true ‘Delhiite’.  He lives there with his siblings, wife and kids. They are a huge family and a very talented one too. Gulzar, along with his family members, have been practicing Aari and Zardozi embroideries at their home atelier for nearly 22 years. He vividly remembers his grandfather used to practice these embroideries and fondly shares the memories of his mother spending hours on the hand embroidery frame. In his own words, “All of us brothers and sisters, grew up playing around these frames and embroideries.”

These embroideries are in their blood.


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