Traditional Hand Embroidery Artisan


Gulzar Ansari working at his home atelier in Delhi
Hand Embroidery.

 The opportunity to work with high skilled artisans has always made us appreciate the very elusive – soulful details of the journey of a design from an artwork to a ready material. The artisans are skilled in their crafts and rightly so, they are also opinionated about design. Together we share viewpoints, laughter and sometimes disagreements, all while trying to achieve the desired outcome

We work with artisans out of their own creative spaces – thus with time, their workplace literally becomes our place of work too and soon every detail about them and their workplace become an everlasting memory. The way they still use their stained but gorgeous old tea pots and always sit and work by the window sill that is half covered with an old embroidered mesh. The way we make small conversations about our families, about our past, our hopes, and our future. These relationships are the foundation of Marasim. Our collected glints of pure gold. In these unprecedented times, we are opening up our box of stories with a hope that they will inspire some hopes and smiles. 

Gulzaar Anssari 

Meet Mohd. Gulzar Ansaari, 40 years old, an unsung hero of fashion. 

Gulzar is based in Delhi. Having been born and brought up in Delhi, he is a true ‘Delhiite’.  He lives there with his siblings, wife and kids. They are a huge family and a very talented one too. Gulzar, along with his family members, have been practicing Aari and Zardozi embroideries at their home atelier for nearly 22 years. He vividly remembers his grandfather used to practice these embroideries and fondly shares the memories of his mother spending hours on the hand embroidery frame. In his own words, “All of us brothers and sisters, grew up playing around these frames and embroideries.”

These embroideries are in their blood.


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